PerkUp Brand System

BRAND DESIGN & STRATEGY — Marketing • Web • Product • ux

Full brand identity for a SaaS employee rewards platform, from strategy and visual language to web, product UX, and marketing.
Project 
Overview
PerkUp is a SaaS platform that helps companies reward and engage their employees through personalized gifts and experiences. The challenge was to build a brand that felt modern and enterprise-ready without losing the warmth and approachability the product is built around. I led the end-to-end brand identity — shaping visual strategy, designing the system, and extending it across every touchpoint.
Client
Thomas Mirmotahari, Founder and CEO @ PerkUp
Cameron Soregaroli, CPO @ PerkUp
Role & 
TEAM
Lead Brand and Graphic Designer (In-house)
PerkUp Product Team
SECTOR
B2B SaaS, HR Tech
PerkUp white logo in Indigo background
PerkUp colour palette including light to dark tints of the primary colour
Graphic assets that visually reflects PerkUp's product
PerkUp website
PerkUp's branding applied to swag and merchandising
Graphic assets for PerkUp's social media posts
SUB-BRAND SYSTEM 
STRATEGY
PerkUp originally launched as a broad employee rewards platform. As the product matured, the brand needed to evolve with it— introducing a new sub-brand system that deepened the identity without breaking it. Each sub-brand has its own visual accent colour and tone, unified by the same indigo backbone and typography system. We pivoted to centre swag and made a strategic decision to double down on branded merchandising, gifting, and swag as the core offering with PerkUp Swag.
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